My thoughts for today
Empty your inbox (online and offline), prioritize and plan if you wanna do anything at all today.
Learn to take action. Take action to learn.
Be both your life’s explorer and your life’s witness otherwise you might be exploring in the wrong direction for too long to ever be able to turn back.
via Sorin Chircu.
The 2 most important questions when asking anyone anything
If you are going to propose something to someone first answer these two questions:
1. What’s in it for them?
2. Is that a priority for them right now?
If you don’t answer these 2 questions nothing you will say will attract their attention…
via Sorin Chircu.
Questions a client asks before he trust you and buys from you
Who are you?
Do I trust you?
Am I afraid of it?
Will this work for me?
Who says it’s important?
What will my peers think?
These are all variations of one complicated thread: how will this process make me feel?
Even though that’s all we care about, marketers seem to think it’s fine to spam, fine to focus on specs and important to talk mostly about price.
Source:Â Seth’s Blog: Questions we ask before we trust your new idea.
Freedom to make life the adventure you’ve dreamt of
This has nothing to do with Marketing. It has everything to do with Humanity.
Be kind. Be gentle. Isn’t Marketing just about that though?
The Great Dictator – Charlie Chaplin – Final speech and ending
The Jewish Barber:
I’m sorry but I don’t want to be an emperor. That’s not my business. I don’t want to rule or conquer anyone. I should like to help everyone if possible; Jew, Gentile, black men, white. We all want to help one another. Human beings are like that. We want to live by each others’ happiness, not by each other’s misery. We don’t want to hate and despise one another. In this world there is room for everyone. And the good earth is rich and can provide for everyone. The way of life can be free and beautiful, but we have lost the way. Greed has poisoned men’s souls; has barricaded the world with hate; has goose-stepped us into misery and bloodshed. We have developed speed, but we have shut ourselves in. Machinery that gives abundance has left us in want. Our knowledge as made us cynical; our cleverness, hard and unkind. We think too much and feel too little. More than machinery we need humanity. More than cleverness, we need kindness and gentleness. Without these qualities, life will be violent and all will be lost. The aeroplane and the radio have brought us closer together. The very nature of these things cries out for the goodness in man; cries out for universal brotherhood; for the unity of us all. Even now my voice is reaching millions throughout the world, millions of despairing men, women, and little children, victims of a system that makes men torture and imprison innocent people. To those who can hear me, I say “Do not despair.” The misery that has come upon us is but the passing of greed, the bitterness of men who fear the way of human progress. The hate of men will pass, and dictators die, and the power they took from the people will return to the people. And so long as men die, liberty will never perish.
(In a passionate raging voice now)
Soldiers! Don’t give yourselves to these brutes who despise you, enslave you; who regiment your lives, tell you what to do, what to think and what to feel! Who drill you, diet you, treat you like cattle and use you as cannon fodder! Don’t give yourselves to these unnatural men—machine men with machine minds and machine hearts! You are not machines! You are men! With the love of humanity in your hearts! Don’t hate! Only the unloved hate; the unloved and the unnatural. Soldiers! Don’t fight for slavery! Fight for liberty! In the seventeenth chapter of St. Luke, it is written that the kingdom of God is within man, not one man nor a group of men, but in all men! In you! You, the people, have the power, the power to create machines, the power to create happiness! You, the people, have the power to make this life free and beautiful, to make this life a wonderful adventure. Then in the name of democracy, let us use that power. Let us all unite. Let us fight for a new world, a decent world that will give men a chance to work, that will give youth a future and old age a security. By the promise of these things, brutes have risen to power. But they lie! They do not fulfil that promise. They never will! Dictators free themselves but they enslave the people! Now let us fight to free the world! To do away with national barriers! To do away with greed, with hate and intolerance! Let us fight for a world of reason, a world where science and progress will lead to the happiness of us all. Soldiers, in the name of democracy, let us unite!
(Here, Chaplin pauses, seeming to gather himself, and the picture soon fades out to a scene of refugee Hannah (Paulette Goddard) with her family in a peaceful field, seemingly hearing his words.)
Hannah, can you hear me? Wherever you are, look up! Look up, Hannah! The clouds are lifting! The sun is breaking through! We are coming out of the darkness into the light! We are coming into a new world; a kinder world, where men will rise above their greed, their hate and their brutality. Look up, Hannah! The soul of man has been given wings and at last he is beginning to fly. He is flying into the rainbow! Into the light of hope! Look up, Hannah! Look up!
Katie Herzig even made a song about him :).
What is true marketing?
Posted from WordPress for BlackBerry.
7 Universal cycles of change
How do these 7 cycles of change apply to your business and your relationship with your clients?
